Your call for medical professionals to write more and address the lay public should become compulsory reading for university students. At uni we learn to author articles that are hardly intelligible to the lay public. That's necessary because it is this language through which we communicate our research ideas and results among colleagues. But there is a price to pay. We unlearn how to communicate what we know in lay language. And he or she, the layperson, is really the target and object of our work. We work towards their health, so they must understand what we know and recommend.

If doctors and scientists miss out on communicating with the lay public, quacks and weirdos will fill that gap happily, make a buck doing so, and potentially harm their readers.